Travel agency franchisor Dream Vacations/CruiseOne began their 2025 National Conference this past weekend at the Hilton Ft. Lauderdale Marina, with the theme “Thrive,” seeking to motivate franchisees to achieve greater success in their businesses. Attendees this week are then sailing on Star Princess for a five-day Caribbean cruise to Amber Cove, Grand Turk, and Turks and Caicos. (Photo above: 2025 Dream Vacations/CruiseOne National Conference at the Hilton Ft. Lauderdale Marina. Photo Courtesy of Paul is Everywhere.) Drew Daly, senior vice president and general manager of Dream Vacations and CruiseOne, opened the conference with a preview of the week ahead. During the ceremony, Daly unveiled this year's theme, “Thrive,” promising a week filled with transformative MarTech advancements, AI programs and education, training and event programs, and a celebration of record-breaking achievements. “We’re thrilled to bring this year’s National Conference to life in a way that blends land and sea,” said Daly. “Our goal is to create an immersive experience that both inspires and empowers our network—giving them real strategies they can take home to grow their business. It’s going to be a week filled with learning, connection, and giving back—and I can’t wait to celebrate it together.” Throughout the four general sessions slated for the week, franchisees will have the opportunity to hear from Dream Vacations’ leadership regarding the introduction of innovative new tools and programs. These new initiatives are designed to streamline processes and enhance efficiency, ultimately contributing to advisors taking their business to the next level. Attendees also are hearing from industry executives about the latest trends and how they can support them. Dream Vacations/CruiseOne will hear from Michelle Sutter, vice president of culture and organizational development at Fanatic, who served as the keynote speaker on Monday, before the event moved to Star Princess. “The Dream Vacations and CruiseOne National Conference offers us the opportunity to demonstrate our commitment to our franchisees through growth-focused opportunities in engagement, support, training, technology, and marketing,” said Debbie Fiorino, chief operating officer of Dream Vacations/CruiseOne. “All of which have contributed to the success we have seen and the opportunities ahead of us.” The 2025 Dream Vacations/CruiseOne National Conference is bringing together more than 1,000 advisors and preferred suppliers for a week filled with learning, connection and inspiration — including supplier and advisor expert panels, themed events, a cruise line executive panel, C-Suite keynote presentations, breakout sessions, like-minded meetups (including veterans and new-to-travel groups—along with a robust travel trade show. This year’s agenda features 22 live workshops and 30 unique virtual workshops designed to support advisors at every stage of their business. Workshop highlights include: Travel Blog Creation: Successful Tips, Tools, and Techniques; Closing the Deal: Expertise in Land Promotion and Marketing; How to Become a Million Dollar Agent; Using Meta Business Suite and AI Tools Effectively. As part of the conference, attendees are participating in fundraising events for Make-A-Wish, such as an energetic dance off and a silent auction. This continues a 14-year history of support for the charity for Dream Vacations and parent company, World Travel Holdings.  In total the organization has contributed more than $2 million to Make-A-Wish. To find out more about becoming a Dream Vacations/CruiseOne travel franchise owner, call 888-249-8235 or visit www.DreamVacationsFranchise.com.

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