Scenic Luxury Cruises & Tours is hitting the road with a unique U.S. Roadshow, a dynamic, multi-city experience designed to connect directly with travel advisors, loyalty members and guests giving them exclusive insights into Scenic Ikon, the brand’s next-generation Discovery Yacht launching April 2028. From Nov. 8 to 14, 2025, Scenic will host immersive events in seven key markets across the U.S., marking the brand’s most ambitious initiative to date and a pivotal moment in its ongoing global expansion. With new fleet expansions, innovative itineraries, and the debut of Scenic Ikon, Scenic continues to redefine the future of ultra-luxury travel. “There has never been a more exciting time for Scenic,” said Ken Muskat, president of Scenic Group USA/LATAM. “The launch of Scenic Ikon not only elevates our Discovery Yacht fleet to new heights—it reinforces Scenic’s place as a global leader in ultra-luxury cruising. This roadshow is our opportunity to bring that message home to the U.S. market, connect with our trusted travel advisors, loyalty members and guests and offer them an exclusive first look at Scenic Ikon. Attendees will have the opportunity to preview and book upcoming sailings and engage directly with the Scenic executive team to celebrate the brand’s next exciting chapter.” The 2025 U.S. Roadshow is a landmark initiative, offering travel advisors and loyalty guests an exclusive opportunity to engage with the Scenic brand in an immersive, high-touch format. This one-of-a-kind event series will deliver insider access to the future of ultra-luxury cruising—with presentations led by Scenic’s executive team, including Scenic Founder and Chairman Glen Moroney, Tom Goetter, Jason Flesher and Captain James Griffiths. Roadshow stops include: San Francisco-Nov. 8; Los Angeles-Nov. 8; Scottsdale, Ariz.–Nov. 10; Houston- Nov. 10; Fort Lauderdale, Fla.-Nov. 12; Charlotte, N.C.–Nov/ 13; New York, N.Y.—Nov. 14 Each event will feature insights direct from the company’s executives, a preview of Scenic Ikon’s design and innovation highlights, and dedicated time with key Scenic decision-makers. Attendees will gain valuable insight into the brand’s vision for the future directly from the leadership shaping it, including: Glen Moroney, founder and chairman, Scenic Group; Ken Muskat, president, Scenic Group USA/LATAM; James Griffiths, general manager, ocean operations, Scenic Group; Tom Goetter, vice president of F&B and Hotel Operations, Ocean, Scenic Group; Jason Flesher, director of discovery operations, Scenic Group; and Anthony Viciana, vice president of sales, Scenic Group. Through this coast-to-coast roadshow, Scenic is underscoring its commitment to deepening partnerships, elevating advisor knowledge, engaging loyalty members, and championing the shared success of its travel community as the brand enters its boldest chapter yet. Launching in April 2028, Scenic Ikon will join Scenic Eclipse and Scenic Eclipse II as the third ultra-luxury Discovery Yacht in the Scenic fleet. Purpose-built at MKM Yachts in Croatia, the 205-meter vessel will carry just 270 guests in 135 all-verandah suites, each attended by a personal butler and designed for privacy, comfort and elegance.  Setting a new benchmark for ocean travel, Scenic Ikon introduces: Fifteen distinct dining venues including Lumière (modern French fine dining), Textura (Spanish fusion tapas), Alkemia (plant-based open kitchen), and Summa (local share-style plates), with menus curated by world-class chefs. A 18,298 square foot, two-level wellness sanctuary featuring thermal and hydrotherapy experiences, vitality pools, ESPA treatments, and yoga and Pilates studios. Two Airbus H130-T2 helicopters and the Scenic Neptune III submersible for flightseeing and underwater exploration. GPS Dynamic Positioning, next-generation propulsion systems, and battery technology that minimize emissions and protect fragile marine ecosystems Expert-led Zodiac, kayak, and hiking adventures that immerse guests in the culture, history, and natural beauty of each destination. Sailing to 110 ports across 21 countries, Scenic Ikon will make its debut for the 2028–2029 season with all-new itineraries across Europe, the Mediterranean, Africa and Antarctica. The ship will embody Scenic’s defining promise—to deliver the world’s most comprehensive all-inclusive ultra-luxury experience, where every journey is seamlessly crafted, every detail considered, and every destination discovered in unmatched comfort.  The debut of Scenic Ikon also marks a defining moment for Scenic, as the brand expands both its ocean and river fleets and solidifies its place at the forefront of ultra-luxury exploration. Travel advisors interested in attending a Scenic U.S. Roadshow event can contact their Scenic sales director or visit www.scenicusa.com.    

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